WLA logo

Join the WLA

Join a diverse community of financial advisors, industry leaders, educators, students, and allies committed to empowering women in the financial advising profession through advocacy, engagement, and collaborative thought- leadership.

The Ambassador Community is the WLA’s ambitious next step in building an empowered and diverse community of financial advisors, leaders, entrepreneurs, investors, educators, students, advocates and allies committed to advancing women in the financial advising profession through advocacy and engagement.

 Learn more...

women group

In The News

October 1, 2024 – The Women’s Leadership Alliance Welcomes Members and Founder of Women’s Advisor Network….

April 17, 2024 – Industry Experts Join Forces to Address Under-Representation of Women in Financial Advising Industry

women talking

Join the Movement. Lead the Change

The WLA Ambassador Community unites passionate advocates, allies, and financial professionals across the country to champion the advancement of women in financial advising.

As a nonprofit-led initiative, our community promotes collaboration, thought-leadership, mentorship, and meaningful action—connecting people who are committed to driving change. Whether you’re a seasoned advisor, just starting out, or simply passionate about equity in the industry, becoming a WLA Ambassador means stepping into a network of changemakers who are actively reshaping the future of financial advising.

Together, we’re not just talking about change—we’re making
it happen.

It's Time for More Women in Financial Services

Only 18% 
of Financial Advisors are Women.

*Source: Cerulli Associates 2023

 

As we stand on the precipice of a significant financial shift in our society—the great wealth

transfer—there has never been a more pressing time to address the gender gap in financial advising. An estimated $68 trillion will be passed down from baby boomers to younger generations over the next few decades, and studies show that women will inherit about 70% of this wealth.

Despite this, women currently comprise approximately 18% of financial advisors. The need for gender diversity in financial advising is not just a matter of equity; it is an essential component of meeting the evolving needs of clients, particularly women themselves.

At the Women’s Leadership Alliance, we’re passionate about revealing what we consider one of the best-kept secrets in the industry: a career in financial advising can be incredibly fulfilling, especially for women seeking purpose, flexibility, and long-term impact. 

Whether you’re just starting out or considering a mid-career shift, this path holds exceptional potential. But representation matters—you can’t be what you can’t see. Join us as we educate, engage, and lead.

Together we can create positive industry change and empower women with greater choices when it comes to their own financial security.

Please consider making a tax-deductible donation to support programs that

foster nationwide advocacy,1:1 mentorships, university partnerships, student

scholarships, and community-building to attract and advance more women in the

financial advising profession.

Join the Ambassador Community

With your help, we can ensure a brighter future for women financial
 planning professionals.

Community