Become a WLA Ambassador

Join a powerful community dedicated to empowering women in the financial advising profession.


The Ambassador Community is the WLA’s ambitious next step in building an empowered and diverse community of financial advisors, leaders, entrepreneurs, investors, educators, students, advocates and allies committed to advancing women in the financial advising profession through advocacy and engagement.


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An Exciting Announcement from the WLA!

April 17, 2024- Industry Experts Join Forces to Address Under-Representation of Women in Financial Advising Industry….


Women Empowering Women:  Advisor Mentorship Program 

2024 Applications Now CLOSED

The WLA Mentorship program provides opportunities for women to receive 1:1 support and professional development from other women in the financial advising profession. WLA mentees include women from around the country seeking to further their financial advising career to fulfill their personal vision of success. WLA mentors are women from throughout the financial advising profession who are “paying it forward” by contributing their time, expertise, and support to empower other women to thrive as financial advisors.

Your support empowers positive change…

The WLA is expanding our reach in our commitment to attract, develop, and empower more women in the financial advising profession, our momentum is fueled by generous, tax-deductible contributions.  As a nonprofit 501(c)3 organization, contributions of all sizes help to support our mission and expand our programs.

Please consider making a tax-deductible donation  to support programs that foster 1:1 mentorships, university partnerships, student scholarships, and community-building and advocacy to advance more women in the financial advising profession.


Our “WHY”

Only 18% of Financial Advisors are Women.

*Source: Cerulli Associates 2023

For decades, the number of women in the financial advisory profession has hovered around 18%. The time has come to take a bigger piece of that pie. We truly believe a career path in this profession for women is one of the “best kept secrets” in the industry. The Women’s Leadership Alliance is dedicated to showing young women choosing a career, or mid-career women who are looking for a change that this profession is a very rewarding option. If you can’t be what you can’t see, then successful female financial professionals need to be seen. We start here by sharing our stories.

We will Educate, Engage and Lead. Join us. Together we can change the conversation.

Become a Member

With your help, we can ensure a brighter future for women financial planning professionals.

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Keep current with what’s happening at the WLA and keep working with us to change the conversation.