Changing the Conversation

A nonprofit foundation created for women, by women, concentrated on changing the conversation regarding women and the field of financial advisory services.

What’s New

Our Mission

Only 16% of Financial Advisors are Women.

*Source: Cerulli Associates 2017

For decades, the number of women in the financial advisory profession has hovered around 16%. The time has come to take a bigger piece of that pie. We truly believe a career path in this profession for women is one of the “best kept secrets” in the industry. The Women’s Leadership Alliance is dedicated to showing young women choosing a career, or mid-career women who are looking for a change that this profession is a very rewarding option. If you can’t be what you can’t see, then successful female financial professionals need to be seen. We start here by sharing our stories.

We will Educate, Engage and Lead. Join us. Together we can change the conversation.

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With your help, we can ensure a brighter future for women financial planning professionals.

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Keep current with what’s happening at the WLA and keep working with us to change the conversation.