We appreciate your support!


As the WLA expands our reach, our momentum is fueled by generous contributions

to our annual campaign. Thank you for contributing to our  CIRCLE OF SUPPORT .

These tax-deductible donations of all sizes are vital to our programs that

foster mentorships, sponsor students, and attract and advocate for the

advancement of women in the financial advising profession.



Our ’23-’24 Mentorship Cohort is in Full Swing

Now in its sixth year, the WLA Mentorship program provides opportunities for women to receive 1:1 support and professional development from other women in the financial advising profession. Our mentees include women from around the country seeking to further their professional skills and to fulfill their personal vision of success. Our mentors are women in the financial advising profession who are “paying it forward” by helping to empower other women to thrive as financial advisors.

Join the New WLA Ambassador Community

The Ambassador Community is the WLA’s ambitious next step in building an empowered and diverse community of financial advisors, leaders, entrepreneurs, investors, educators, students, advocates and allies committed to advancing women in the financial advising profession through advocacy and engagement.   Learn more…

Our “WHY”

Only 16% of Financial Advisors are Women.

*Source: Cerulli Associates 2017

For decades, the number of women in the financial advisory profession has hovered around 16%. The time has come to take a bigger piece of that pie. We truly believe a career path in this profession for women is one of the “best kept secrets” in the industry. The Women’s Leadership Alliance is dedicated to showing young women choosing a career, or mid-career women who are looking for a change that this profession is a very rewarding option. If you can’t be what you can’t see, then successful female financial professionals need to be seen. We start here by sharing our stories.

We will Educate, Engage and Lead. Join us. Together we can change the conversation.

Become a Member

With your help, we can ensure a brighter future for women financial planning professionals.

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Keep current with what’s happening at the WLA and keep working with us to change the conversation.