Changing the Conversation

A nonprofit foundation created for women, by women, concentrated on changing the conversation regarding women and the field of financial advisory services.

What’s New

Our Mission

Only 18% of Financial Advisors are Women.

*Source: Cerulli Associates 2023

For decades, the number of women in the financial advisory profession has hovered around 18%. The time has come to take a bigger piece of that pie. We truly believe a career path in this profession for women is one of the “best kept secrets” in the industry. The Women’s Leadership Alliance is dedicated to showing young women choosing a career, or mid-career women who are looking for a change that this profession is a very rewarding option. If you can’t be what you can’t see, then successful female financial professionals need to be seen. We start here by sharing our stories.

We will Educate, Engage and Lead. Join us. Together we can change the conversation.

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With your help, we can ensure a brighter future for women financial planning professionals.

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Keep current with what’s happening at the WLA and keep working with us to change the conversation.

Our Leadership

Kalita Blessing

President

Dallas, TX

Read her story »

Judith McGee

Vice President, Secretary

Portland, OR

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Tracy Alm

Vice President, Treasurer

Crystal River, FL

Read her story »

Kimberlee Bouska

Vice President, Vice Chair

Portland, OR

Read her story »

Ellenore

Ellenore Knight Baker

Vice President

Dallas, TX

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Mary Carter

Vice President

Jacksonville Beach, FL

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Kathleen Miller

Vice President

Kirkland, WA

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Danielle Page

Vice President

Jenkintown, PA

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Jodi Perry

Advisor to the Board

St. Petersburg, FL

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Margaret Starner

Vice President

Coral Gables, FL

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Sherri Stephens

Vice President

Davison, MI

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Laura Black

Laura Webb

Vice President

Asheville, NC

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Stephanie Gularte

Stephanie Gularte

Executive Director

St. Petersburg, FL

Read her story »